Posted January 7th, 2013 in Top Stories

Showered with Praise? ABA Journal Gives Nod to NJL in Feature Story About Law Firm Viral Videos

This month, the ABA Journal published a story titled “Gone Hollywood: Video’s the Ticket for New Legal Business” in which reporter Joe Dysart cites best and worst practices of legal services firms leveraging video to boost their brands and business.  Among the examples of successful videos mentioned is this Nilan Johnson Lewis clip of firm president, Matthew Damon, ready to answer the call of duty.

To cite the story, NJL “scored with a humorous video of its president jumping from a shower to answer a ringing phone – fully dressed in suit and tie.”

Thanks to St. Paul-based Vox Pop Video for their help producing this now critically-acclaimed vignette!